Vague vs. specific

Same plumber. Two sites. One phone rings more often.

These two versions describe the same plumbing company. Read them and guess which phone number rings more often.

The vague version

'Your trusted partner for all plumbing needs. Quality service, competitive prices, satisfaction guaranteed.'

The specific version

'Same-day leak repair across Pune. Flat pricing. If we don't show up in the window, the call is free.'